Integrity, Accountability, Service and Innovation .
Integrity: This refers to active and positive perspective towards life and value with sincerity when interacting with people, adherence to company rules and moral norms in the society, as well as commitment to the work.
Accountability : This refers to the promise make to others, proactively undertaking responsibilities and challenges when facing problems, as well as actively solving the problem and the courage of bearing final results.
Service: This refers to initiatively understanding customer's needs and ensuring the customer gets satisfactory solutions at moments needed under guidance with company rules.
INNOVATION: This refers to continuous learning, thinking, actively improving or creating new aspect, method, element, path and environment, so substantial benefits can be obtained and values to the organization and customers can be created.

Enriching Life through Intelligent Technology

With what we gained from society, we shall contribute with the concept of social caring with action to the general public for a better environment and fulfillment of social responsibility.